LAS VEGAS, NEV. (JAN. 26, 2024) – The U.S. Association of Prides (USA Prides), the leading advocate and supporter of LGBTQ+ Pride organizations across the U.S., is proud to announce its new logo. Embodying the organization's commitment to unity, vibrancy, and collaboration, the refreshed branding symbolizes a pivotal moment in USA Pride’s journey toward fostering a stronger national identity for the Pride movement.
Recognizing the evolving landscape of inclusivity and the ongoing efforts to empower Pride organizations nationwide, USA Prides embarked on a rebranding initiative to better represent the spirit and unifying essence of the diverse communities it represents.
"Our previous logo served us well, but as the Pride movement continues to evolve and expand, we felt the need for a visual identity that truly embodies the energy and diversity of our organization," said Eve Keller, Co-President of USA Prides. "This new logo displays our mission to empower the vibrant tapestry of Pride organizations across the country."
Collaborating closely with Ayokay, a digital marketing agency known for its innovative approach to branding, the two worked together to land on a logo that reflects inclusivity, strength, and the collective voice of the LGBTQ+ Pride Movement in the United States.
"Ayokay understood our vision from the outset. Their expertise and dedication have been instrumental in bringing a logo to life that not only represents our core values but also serves as a unifying symbol for our members," said Ron deHarte, Co-President of USA Prides.
The refreshed logo displays chain links to represent unity and strength amongst Pride organizations across the country. At the intersection of links — the strongest part of a chain link — the colors are the most saturated and that same purple color is highlighted again in the word “Prides” in the logo itself. This new branding not only marks a visual transformation but also signifies USA Prides' unwavering commitment to providing resources, fostering collaboration and networking, and advocating for the collective voice of Pride organizations throughout the United States and its territories. It is a visual representation of the diversity, resilience, and solidarity that define the essence of the Pride movement.
USA Prides unveiled its new logo at its annual national conference, being hosted this weekend in Las Vegas, Nev. USA Prides currently has more than 120 member organizations across 35 U.S. states and territories. Pride organizations in the United States or any U.S. territories are invited to learn more and become a member now at https://usaprides.org/join
For media inquiries or further information, please contact Matt Comer, USA Prides Communications Chair, at matt.comer@usaprides.org.
About USA Prides:
USA Prides works to empower LGBTQ+ Pride organizations in the United States and its territories through collaboration, networking, resource-sharing, and education. Founded in October 2018, USA Prides works to develop a national identity of Pride and promote public education and awareness of the personal rights and civil liberties of LGBTQ+ individuals.